IvyBright

This course will help you develop a deeper understanding of content marketing strategies, from planning and executing a content strategy to measuring its effectiveness and building a strong professional brand. Through short lectures and real-world examples, you'll learn how to write compelling copy and apply key marketing principles.By completing this class, you'll gain valuable skills that can open doors to better career opportunities. I’m here to support you throughout this journey—please reach out if you have any questions or concerns.Good luck and enjoy the course!

About This Course Designed to teach students the foundational principles of marketing in the digital age, this course uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing. Unlike some marketing texts that treat digital marketing as an add-on, these course materials incorporate the use of data, digital communications and digital marketing strategies throughout the course, reflecting modern marketing in practice.

This course will help you develop a deeper understanding of content marketing strategies, from planning and executing a content strategy to measuring its effectiveness and building a strong professional brand. Through short lectures and real-world examples, you'll learn how to write compelling copy and apply key marketing principles. By completing this class, you'll gain valuable skills that can open doors to better career opportunities. I’m here to support you throughout this journey—please reach out if you have any questions or concerns. Good luck and enjoy the course!